A collection of “Really?!” one-liners from actual business owners or potential business owners.
Forward by Eric Pensenstadler:
If you’re like me, then you’re a videographer (or whatever your technical expertise is) way before you’re a businessman. But, also like me, you’re forced to wear many or all of the hats when it comes to your business. You’re the photographer, the pilot, the editor, the marketer, the bookkeeper, the human resources department, and probably the janitor too!
We might have been the ones to make some of the comments below! If you’ve said these things, don’t fret. We’re here to help! We understand the difference between working ON your business and working IN your business. Bob Gambone, a professional business coach and CRPAA contributor, can help you understand what you need to do, not necessarily what you want to do.
If you haven’t already, you can schedule your free 30 minute consultation with Bob. This is a free one time service for all CRPAA Founding Members. Please email firstname.lastname@example.org and write “coaching” in the subject heading. Or contact Bob directly and tell him you’re a valued CRPAA member!
Here we go...
“Do I really need a logo and branding, I thought only big businesses had that.”
“Well, I want to make more money but I don’t trust people.”
“Do I have a vision and mission statement for my business? Not at all, do I need one?”
“I really don’t plan too much or even have a strategic plan…I kinda just see how things happen.”
“I want to open a restaurant because I love to cook, I’m a hard worker, and I have the support of my family…isn’t that enough?”
“No, I have never worked in retail, but this new franchise opportunity this guy was talking about sounds great!”
” …not sure if my business is up or down from last year, but I do know my bills are getting paid.”
“What’s a target market?”
“My point of difference? I offer great service.”
“There is enough free help out there…I don’t need to pay for it.”
“What measurements do I have in place?…they are all right here (as he pointed to his head).”
” What is horizontal growth?”
“I have more clients then I can handle…I don’t need any help.”
” I really haven’t thought about marketing and selling.”
I have so many more I can share, but you get the point.
Now I admit, when I started my own business nine years ago I said some of the same things, that is why I hired a coach…enough said.
Passion, Leadership, Results!